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Making Ripples

At Rippling, we do things a little differently.

In a digital world, where it’s now about content across all screen sizes, we want to be able to:

  • Watch what we want
  • When we want
  • On any device we want

We expect a quality experience, HD has become the norm for video and the content needs to rate, this provides amazing opportunities for marketers and brands.

In fact, some brands are treating themselves as media companies and why not.

Rippling with its extensive knowledge and expertise in the digital and content marketing landscape, offers a complete service to get your business or brand delivering results in what seems a new and complex environment.

Some service businesses that claim to be experts, want you to believe its complex, but we like to keep it simple for our clients and help educate them along the way. It’s not just about delivering results, we like to think of ourselves as experts in customer service.

Whether you are just getting started and need some content produced, or need a complete digital or content marketing strategy that incorporates multiple channels, we are here to help to make sure you make ripples with your content.

Meet the team at Rippling.

Feel free to contact us for a chat.

 

Services

Rippling offers a full suite of digital marketing services.

Content Creation & Campaign Development

Big ideas, strategic insight and careful planning is the key to great content….

Connection - Video Advertising

Using video to connect, engage and build customers….

Digital Marketing

Check our full services….

Video Content Production

Over 40 years broadcast experience and hundreds of online segments, we know what works….

YouTube Marketing

YouTube offers cost effective means to connect with audiences….

 

Live Streaming

Stream your event live to your target audience….

Content Creation

Content creation is at the heart of great campaigns and brilliant video content.

Our aim is simple:

  • Deliver outstanding content in the most creative way
  • Ensure it engages and connects with the recipient
  • Meets our clients objectives

Video content is very much at the centre of our content marketing strategies, the brain easily connects and understands; sight, sound and motion.

From stand alone video segments, key segments accompanied with 15 and 30 second pre rolls or comprehensive content led campaigns that include creative assets for other channels outside of video, Rippling has the depth of experience and insight to deliver.

 

 

Content Creation and Campaign Development

So many great stories to be told, from a single video to a content led campaign, time to be brave!

Big ideas for content and campaigns come about after we work with our clients on developing a very clear brief with achievable outcomes.

Working with you to understand your brand, business and marketing objectives,

plus outcomes and budget; are an integral component of the brief process.

Then we can then press the “Go” button and get started on creating ideas.

 

 

 

 

 

 

Stories have been part of the human makeup since inception, they are easily understood and video is the ultimate way to tell them.

It’s our job to get you thinking outside of the box, we use insight from our collective knowledge to challenge you to do something different and to be a leader.

Whether you want to produce a video, develop a video campaign, a content marketing plan or a digital campaign….let’s chat.

 

Video Content Production

With over 45 years of broadcast experience and hundreds of online segments, why not leverage our collective insight!

Translating ideas into stories and then into outstanding video content is a real craft, viewers expectations are high and it takes experience and insight to ensure the content excites the mind, visually pleases and engages them to a call-to -action.

Our team is small, although no project too big and this allows us to be very cost effective with producing digital content, you get a lot more for your budget.

Our highly experienced team can:

  • Write engaging scripts (a clever combination of story telling and marketing)
  • Direct and Film
  • Edit
  • Create amazing After Effects and Motion Graphics
  • Produce for all screen sizes

Our executive producer, Lochie Daddo has an extensive TV career both in front of the camera and behind the scenes, his vast knowledge brings a lot to the table in both the content development and production stages.

“Rippling Media is extremely dedicated to producing quality video content, they have excellent insight when it comes to content marketing and that shows in the success of their work. They do their research with our products and I really enjoy working together as a team, I strongly recommend them as a digital marketing agency”.

Colin Jang, Assistant Manager, Kia Motors Korea

Connection

Connecting content like videos to your target audience shouldn't be a viral gamble, its takes careful planning to achieve qualitative outcomes.

Having great content is only part of a successful outcome, you need to have a planned distribution strategy to ensure you connect with your target audience.

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Rippling specialise in video content advertising, whether you want to promote your video via YouTube, or you want your video ad across thousands of websites (via our TubeMogul platform) or Facebook video ads, we have the expertise to manage your campaign.

Clients have different outcomes and needs with content marketing, video content or campaigns, and it is our job to advise on how to best connect, plan and execute.

The exponential growth in video advertising has brought more publishers on board and thus opened the door to a more targeted reach.

In addition, it is now more cost effective and delivers a higher click through rate than industry benchmarks.

 

YouTube Marketing

YouTube - Global Reach through Advertising (TrueView), Content Optimisation and Channel Management.

YouTube is now the No. 1 Social website with more monthly views than Facebook, it has become an integral part of our every day lives’ and we love it!

From a marketing perspective, it offers so many opportunities for housing and sharing content, streaming content, optimising content, advertising, promoting your brand and most importantly; Global Reach.

Rippling are specialist’s with YouTube and have run over 80 TrueView campaigns that have continually delivered excellent results for our clients, our experience has allowed us to gain excellent insight as to how to make these campaign deliver on objectives.

The real upside is that you can start with small budgets and progress from there, nearly all of our clients continue with this type of content delivery and then include programmatic buying as budgets increase.

Part of our core competencies at Rippling is ensuring your video content is best optimised for search and your channel is set up correctly for content display, navigation and visual impact.

So what makes us different? We produce the content with the end in mind and with hundreds of segments under our belt and loads of campaigns, we know what works.

Australian Maritime Museum Testimonial - Jackson Pellow - Brand & Marketing Manager

“The team at Rippling is a one-stop shop for creative digital media production and distribution. They’re fast, efficient, cost effective and work well to a set brief. Thanks guys for putting the museum on the map and massively boosting the content views on our YouTube channel.”

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Video Advertising

Video Advertising - Programmatic Buying via a Real Time Bidding Platform (RTB).

The growth in video advertising has been globally exponential and with 7 billion phones in the world, it offers the ultimate opportunity for connection.

We have become accustomed to viewing 15 and 30 second pre rolls prior to watching content on our favourite websites or YouTube videos.

Rippling is licensed to use the TubeMogul Real-time bidding (RTB) platform, which can access tens of thousands of local or global websites and YouTube content. RTB refers to the means by which ad inventory is bought and sold on a per-impression basis via a programmatic instantaneous auction, very similar to financial markets.

You may have heard of programmatic buying and that simply means that software is used to buy the inventory via an RTB platform, the software also determines which sites are appropriate for the target audience based on a set of criteria, examples are:

  • Demographic
  • Topic
  • Device
  • Geographic
  • Times
  • Frequency
  • Behavioural

Clients now expect more and gauge the success of  Ad style videos by the CTR% (click through rate) to a landing page versus just views, expectations are now much higher and programmatic buying can deliver click through rates that far exceed industry benchmarks.

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Live Streaming – Webcast

Live video streaming is gaining massive traction, why not webcast your event to a broader audience.

A live webcast is where live video is delivered over the internet to a collection of streaming media servers and redistributed, allowing individuals to view the broadcast via a website, anywhere in the world.

Unlike normal video productions, this content is delivered straight to your viewers on a web page, Facebook page or to YouTube channel. These days, more and more organisations are starting to get onboard with this rising trend, no longer does your guest list have to be restricted to people in your area, now it’s possible to invite customers, clients and colleagues from all corners of the globe to take part in your event.

Live event streaming isn’t just limited to entertainment and sporting events, we have seen a huge trend with industries, brands and niches; leveraging live streaming to their fans, customers and colleagues.

These days, book talks, ballet and opera are now being broadcast from theatres. In fact, managers have even stated that these events are some of the most consistently lucrative for them.

Why use a webcast?

  • An easy affordable way to reach an amazingly broad and diverse audience, from 20 to several thousand participants
  • Avoid the expense of travel and accommodation, you pay a fraction of the cost of in-person meetings or seminars
  • Provide immediate feedback, during the webcast, you can ask for comments and questions or conduct an instant survey
  • Drive action from your audience, such as sending participants to your web site.

There are many ways to utilise live streaming, have a chat with us today to find out more.

Digital Marketing

Rippling offers a full range of Digital Marketing Services.

Apart from our specialty with creating video content and driving connection, we have developed and executed many large campaigns that have been purely digital and content led focused.

We can deliver cost effective:

  • Digital Marketing Plans with a focus on Content Marketing
  • Social Media strategy and community management
  • Website development and content populating
  • Media buying for video, display and Facebook
  • Brand ID Development
  • Design work for websites, infographics, video, emaitemplates and more

Whatever your digital marketing or content requirements are, let’s chat….

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Projects

Please review some of our key and most interesting projects, there are a lot more projects on our YouTube Channel.

KIA TV

KIA TV

We have worked with Kia Head Office in Korea for two years and produced eight segments for them, it is an extensive process from RFP to final production sign off. We have created an excellent relationship with them where they value our insight and expertise to assist them with meeting their objectives. As Kia is a significant global brand, a majority of segments accumulate views and engagement organically, sometimes they will put some spend behind it with TrueView to drive greater awareness. Check our YouTube Channel for all Kia segments.

“Rippling Media is extremely dedicated to producing quality video content, they have excellent insight when it comes to content marketing and that shows in the success of their work. They do their research with our products and I really enjoy working together as a team, I strongly recommend them as a digital marketing agency”.

Colin Jang, Assistant Manager, Kia Motors Korea

Projects

Provo Concept Car – The Provo is a concept car and launched at the Geneva Motor Show, the segment has been very successful and this type of content helps promote Kia as a leader in design and innovation.

Soul EV (Electric Vehicle) segment is an in depth look at the features, technical components and the benefits, it was shot in Seoul, which in itself was a challenge. It also demonstrates the Kia’s commitment to a more green and sustainable future.

The New Soul was launched at the 2014 Frankfurt Motor Show and has progressively built views and engagement.

 

Snow Australia

Snow Australia

Snow Australia was an initiative of the Australian Ski Areas Association, it was funded by the major tourism organisations and commercial resort operators. 
As Marketing lead, we crafted, directed and executed the strategic plans for our yearly campaigns, with a predominant focus on digital marketing. It was our responsibility to draw new and lapsed markets to the snow regions to increase visitation and participation in snow sports.

In 2012 and 2013 the campaign was content focused, our objective was to bring to life the “Snow Experience” for the first timers across our targeted categories and through a multitude of channels.

The creative was “You Never Forget Your First Time”, an experience that every skier, snowboarder or first time to the snow; never forgets.

We managed every component from the planning, creative, media buying, website development and content management, PR, social channels, community management, production of content and filming two half hour shows  for channel Nine as well as a Getaway segment. The creative and the media strategy was focused on the following audience segments: Start A Family Tradition(families), Take A Mate (friends) and Snowmance (couples) and we utilised display and video advertising, paid search, mobile and social to connect and engage with those segments.

To ensure a good flow of video content was produced, we partnered with Volvo to assist with the funding, both Snow Australia and Volvo benefited as the content was delivered to a vast audience across a multitude of screens, which included TV. We always achieved above our KPI’s and in 2013 our key KPI was booking referrals, which was 9,000 and we achieved 22,000.

“Rippling has demonstrated a breadth and depth of expertise across the entire digital landscape and their ability to strategically plan and execute has delivered outstanding results to three campaigns. Snow Australia’s campaign strategy has been very much driven by content and video has played a major role. “They have delivered a true multi screen content experience for the consumer, Rippling has been integral to Snow Australia exceeding well beyond its KPI’s and being a success”.

Colin Hackworth – CEO, Snow Australia

SA creative

We developed the website using the Komodo CMS.

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Video content was critical and we produced over 40 segments across the three seasons that provided a host of information for the first timer to the snow or a specific resort. View the YouTube Channel.

TV Shows - We produced two 30 minute shows for Channel Nine, this focused on NSW.

Getaway Segment - Rippling produced this.

Resort Segment – We produced a segment for each of the nine resorts, here is an example Perisher.

150 Years History – In 2011, Australian skiing was 150 years old and we produced a two part series to celebrate it.

Pre rolls – We created eight pre rolls for Snow Australia across three categories: Generic, Families, Friends and Couples, we produced a 15 and 30 second for each and then bought the media space via our RTB platform. This is an example of a 30 second Family pre roll.

National Maritime Museum (ANMM)

National Maritime Museum (ANMM)

We have produced a lot of content for the Australian Maritime Museum and helped build their library of key segments. We love the Maritime Museum because they understand the importance of how content sells tickets and how content needs to connect to its targeted audience through paid distribution.

“The team at Rippling is a one-stop shop for creative digital media production and distribution. They’re fast, efficient, cost effective and work well to a set brief. Thanks guys for putting the museum on the map and massively boosting the content views on our YouTube channel.”

Jackson Pellow - Brand & Marketing Manager, Australian National Maritime Museum

Projects – Exhibitions, How-To’s & Museum Insights

Going Places Exhibition

Our latest project is Going Places, an interactive technology of transport exhibition for the family, we produced a 15 and 30 second pre roll and a key short-form piece, the 30 second has been adapted slightly for TV and Cinema advertising. A comprehensive content campaign from just one shoot.

This is the 30 second segment, we used TrueView to generate click through to the website for exhibition and ticket information.

 Whales Exhibition – awareness and click through for ticket sales

Titanic Exhibition awareness and click through for ticket sales

How to Clean a Submarine – an insight as to the museum
How to Launch a Boat – a different side to the museum

 

Snow Victoria

Snow Victoria

Development of the “Snow Victoria” brand and campaign to represent both the commercial and government organizations promoting the snow industry in Victoria. This included complete management of the campaign: strategic planning, brand development, campaign creative, website development and content management, media planning and buying, PR, social management, content production, TV integration plus extensive stakeholder management and reporting.

The creative and the media strategy was focused on first time and lapsed families, friends and couples; we used content as a key driver and focused on story telling. We utilised display, video advertising, paid search, mobile and social, Facebook was extremely successful with a fan base of 11,500 in just 3 months.

Overall, the results have been strong and well above industry benchmarks.

“Rippling managed the marketing and communications for the 2014 Snow Victoria marketing campaign. I found the team to be very strategic and collaborative in the their results focused approach. Always, their primary objective was always to deliver the best result for the campaign and excellent customer service”.

Lorena Gibson | Marketing & Communications Officer | Alpine Resorts Co-ordinating Council

 

Discover the Wonders

 We built the website in WordPress in just three weeks: snowvictoria.com

SV website

We produced content both for the campaign and in-season, we created six pre rolls for, three categories: Generic, Families and Friends, we produced a 15 and 30 second for each and then bought the media space via our RTB platform.

View the YouTube Channel.

Pre rolls – We produced six pre rolls that targeted Families, Friends and Couples with 15 and 30 second ads, we bought the media via our RTB platform, this is an example of the families 30 second pre roll.

Great Season - As it was such a Big start to the season, we wanted to make sure everyone knew, so we produced some in-season content for the YouTube Channel and Instagram. We set up TrueView campaigns to promote the content.

Resort & Overview Segments – We also produced a segment on each resort that provided an overview for the first timer as well as a segment that covered all resorts, we used TrueView to promote these and always achieved a strong CTR.

 

Shimano

Shimano

Shimano is the most globally recognised fishing and bike components brand, we have worked with them for the past three years and not only produced content, but also achieved strong results with many distribution campaigns to drive awareness, engagement and click though for their content.

“I have always found Rippling to be very professional in their approach to video distribution. Their production is to a very high standard and they offer excellent analytics to back up a campaign performance, which has become a critical measure on our overall campaign success”.

Drew Dunphy - Marketing Manager, Shimano Australia Fishing

Shimano Extreme Project - This segment was an exciting creative collaboration, the brief was to combine the two key Shimano brands into one adventure video, we also put a budget behind it for a TrueView campaign.

Shimano Stella – The launch of a flagship product, the Stella fishing reel. Brief: give the information in a storytelling way that leverages Shimano’s Japanese roots, we used TrueView to drive views and engagement.

Shimano Fishing Adventure – Celebrity Jon Stevens, a fishing fanatic challenges his son Levi to land a big one while using Shimano products.

Catholic Cemeteries

Catholic Cemeteries

We have had some challenging projects, but promoting the Catholic Cemeteries and Crematorium was very interesting. We produced some key segments on what to do if a loved one dies and planning your memorial, but getting people to engage with the topic of death isn’t easy.

“Rippling Media are intuitive of the longer term vision for the brand (even one as unusual as a cemetery organisation) and have created video content that brought the brand to life in a way that was flexible for different purposes as well as meeting business objectives. They were very accommodating of all our requirements and their content distribution is a truly unique capability”.

Katrina Flynn – Marketing Consultant for Catholic Cemeteries and Crematoria

CCC wanted to increase market share with memorialising, that being when someone is cremated, the family choose a memorial at a cemetery to house the ashes. We came up with a creative campaign that has two parts, the first part is about a son that has his mums ashes in the back of his car and it gets stolen. The conclusion is about what happened next and the decision the son made to memorialise. We had a reasonable budget for distribution and used our RTB platform to advertise the first part of the story, it achieved around 250,000 views and a 4% click through rate to the website.

Part 1 – 250,000 views and a click through rate of 4%

The Conclusion – housed on a landing page.

Macquarie Graduate School – MGSM

Macquarie Graduate School – MGSM

We have worked extensively with Macquarie Graduate School of Management to produce a library of content that falls into several categories:

  • Insight into the MBA programs
  • MGSM Living case studies, this is where they partner with global brands and teams of elite MGSM students have to formulate a solution for a companies brief
  • Executive Management Programs, insight what the outcomes of these programs deliver

“The Rippling Media Team is a truly talented ensemble. They bring personality, life, ease, fun and creativity to every project. From conception to post production, they provide great service with enthusiasm. Myself and the MGSM team look forward to working with them again and again”. Megan Gibbens - Media Relations Executive, MGSM

This is a snapshot of those categories:

MBA Programs

Living Case Studies

Executive Programs

All Things Sport

All Things Sport

We love our sport and have two keen mountain bikers on the team, so when the opportunity arose to produce and create a campaign to distribute some biking segments for Trek and local Northern Beaches bike shops, we jumped at it.

We have done three of these, the first achieving over 280,000 views and a huge amount of comments and shares, we kicked started them all with a TrueView campaign and once they got rolling, it was downhill from there.

This is what we call an in-situ product review.

Trek Remedy 2013 – 140,000 views with strong engagement.

Trek Remedy 2012 – 120,000 views with strong engagement.

Trek Remedy 2011 – 280,000 views with awesome engagement.

 

Frontline Recruitment Retail “Hot Jobs”

Frontline Recruitment Retail “Hot Jobs”

We collaborated with Frontline, a major recruitment agency that wanted to make video work in a way that would keep them better connected with job seekers and ahead of the competition.

The end result is what we call “Hot Jobs”, twice weekly they film a segment that promotes the latest “Hot” retail jobs for the Melbourne and Sydney audience at a in-house studio we set up. We trained them how to film on a green screen, then they send to us for post production and uploading to their YouTube Channel, they then distribute to their social channels.

The concept has worked well and feedback positive.

 

After Effects – A Rippling Specialty

After Effects – A Rippling Specialty

We take our work very seriously and want to ensure our clients get the best end result, there is no premium charge for after effects or motion graphics.

Here is an example of what we can do.

 

Hunt Professional – Financial Services

Hunt Professional – Financial Services

Hunt Professional Group wanted to create some video content for their new site, so we produced an overview segment, one on the staff and one for promoting self managed super funds. We ran a TrueView campaign for the SMSF segment, the focus was on Sydney 45+, both men and women and it drew over 100 enquiries.

The Team

Meet the Key Members of the Team.

 Our Success is due to the right blend of content and digital marketing, production and connection expertise.

Nigel Abbott

Nigel Abbott

Managing Director View Details
Peter Frare

Peter Frare

Production Director View Details
Lochie Daddo

Lochie Daddo

Executive Producer View Details
Nigel Abbott

Nigel Abbott

Managing Director

A passion for adventure sports, business, marketing, anything digital and video content, Nigel has been able to successfully combine these at Rippling.
With over 15 years of marketing and digital marketing experience, Nigel loves to share his expertise and insights with clients to ensure they not only end up with the desired outcomes, but have enjoyed the process as well.
In addition, he has developed the distribution side of the business and manages the programmatic RTB platform as well as TruView, he has many campaigns to his credit and all have achieved successful outcomes.

Peter Frare

Peter Frare

Production Director

Peter has over 28 years experience in the Australian broadcast industry.

A large proportion of this career was freelancing as an editor and camera operator at Channel 9, this is where Lochie Daddo and Peter first worked together. Programs Peter worked on included RPA, Getaway, Today show and Burkes Backyard. Subsequent to this Peter freelanced as a director (Dreams can come True, channel 10) and started a Post – Production facility, Babylonia.

When Peter sold some years later, he then teamed up with Nigel Abbott to create Rippling.
Peter has made an amazing contribution to online content, it has given him the freedom to express his full creativity in an arena that utilized all his skills: camera, editing and directing in a format that was much more open than the stringent and narrow rules of TV broadcast.

Lochie Daddo

Lochie Daddo

Executive Producer

Lochie has over 20 years experience as a professional television presenter and producer. Throughout this time he’s worked with all the major networks, covering all genres from lifestyle and entertainment to current affairs; most notably six years as a presenter on Channel 9’s top rating travel show “Getaway”.
With a passion to tell and share stories, he’s worked with everyone from Politicians and Heads of Business to the world’s biggest entertainment and sporting stars.
Together with the Rippling team, they have the experience and knowledge to bring out the best in people from all walks of life, and most importantly help them and their achieve qualitative outcomes.
From concept to completion, Lochie specialises in writing, directing, producing and distributing engaging video content, for both television and online.
Oh and occasionally he still loves to jump in front of the camera, old habits die hard.

Contact us at Rippling

Tell your stories to the world